The Middle is an American sitcom created by Eileen Heisler and DeAnn Heline. It began running on ABC on September 30, 2009 and is currently on its ninth season.

Synopsis Edit

The series focuses on The Hecks, a middle-class family living in midwest Orson, Indiana, primarily narrated by Frankie Heck, a lazy but well-meaning mother trying her best to raise her children right. Other members of the family include Mike Heck, a typical man who loves drinking beer and watching football; Axl Heck, a typical lazy and underachieving teenager who strives for popularity; Sue Heck, a dorky teen girl who tries everything and never gives up; and Brick Heck, a kid who loves to read and often gets ignored by his family.

Brand connection in The Middle Edit

Red box Morley cigarettes, first smoked by Brenda Walsh in Beverly Hills, 90210 and then by the Cigarette Smoking Man in The X-Files, appeared in "The Map". They are also smoked by characters in several other shows: Spike from Buffy the Vampire Slayer, Lois in Malcolm in the Middle, Warwick Brown in CSI: Crime Scene Investigation, and Madeline Westen in Burn Notice. They appeared in The Walking Dead previously and Shameless next.